The brief:

Accidental Fish, what a killer name and project! As we all know, creating characters is what I love most, and when a blooming good brief lands on my desk, giving me some rather lovely creative freedom, I enjoy it all the more! I was given the name and a request to go crazy. Accidental Fish wanted my unadulterated creativity. To take their name and visualise it into something fun, playful and painfully wacky...so I did! While being a very literal interpretation of the name, I wanted the character to be as cute as he was goofy, so with his wonky eye’s, and a battered body he still holds a cute persona. Great fun! Accidental Fish make apps for the iPhone and iPad, so why not pop over for a quick look!