Client: 3D Total
Project: 3D Total RedesignProject specifics:
- Website Redesign
Client location: UK
I’ve been visiting 3D Total daily now for about a decade...that’s quite some time...so when I heard that the guys were looking to redesign, I dropped them a line. As the site has been my core source of inspiration for the past 10 years, I thought it was time to give something back and offer them my services for free. The brief was pretty complex on this job as the site is so monumentally huge, and there are so many elements to take into account. But in short, we needed to keep what worked, improve what didn’t and make it look a whole lot fresher.
This project held a huge amount of personal pride for me, as I wanted Tom and the many other 3D Total staff to get a site that kicked as much ass as the content they’d inspired me with over the years. No easy task on such a content heavy site. The biggest advantage I had here was that I was one of their core users. With that in mind I set to work. Surprisingly we struck gold on the first design and with a few minor tweaks we got it just right. I continued to help out on a small selection of the subpages and then left the guys to take it from there. What made this so rewarding wasn’t just that the 3D Total team loved it, but the fact that after the launch, the feedback from the users was overwhelmingly positive! Out of 100 survey results, only 1 wasn’t 100% glowing. Fantastic. Oh, and the crew at 3D Total were kind enough to surprise me with a wonderful thank you in the way of a library’s worth of beeeeautiful art books...and I do mean a library’s worth! Thanks 3D Total, keep doing what you do so well!
The Hammer & Chisel project had awesome written all over it, dark, rich and oozing with atmosphere...perfect!
This was a great opportunity that arose late 2008, where I was approached by the publishers of this new creative inspiration book series, the Creative Unity, to appear in their first volume as none other than their featured designer!