Client: Positech Games

Project: Big Pharma - UI & Branding

Project specifics:
  • Branding
  • UI Design
  • Website Design

Client location: UK

Link: http://bit.ly/1QZ4LWm

Big Pharma

The brief:

This was part of a larger project that included both the website for the game and also the branding too. The brief was clear from the outset, to take the clinical setting and create a design that made it both engaging and fun.

The solution:

We settled on some clinical blues and whites as the core palette for Big Pharma and then offset that against a couple of darker greys to create some strong contrast. Something that is vital in UI design in general. With the palette set and the brand created the UI came together very organically. I'm happy to announce that Big Pharma has been really well received at launch! Congrats to the team and all their hard work!

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