Client: Kerosene Games
Project: BladeslingerProject specifics:
- Icon Design
- Website Design
- App Store Promotional Art
Client location: USA
Bladeslinger Icon Design
I've been working with Kerosene Games on the Bladeslinger promotional materials for some time now and it was great to start work on the icon design, as lets face it, icon design can be rather fun! The brief was fairly open as Kerosene wanted to experiment with a handful of ideas and have them all user tested to see which one's would be the most effective. So I was given a healthy block of time to come up with a selection of concepts.
The final icon (the 1st one here) was selected based off the user feedback and we slowly but sure tailored the design down to a fine point. We played around with a vast range of directions from dark blood thirsty zombies, to light and bright ideas too. The final design is something of a half way house between the two extremities and really pop's when viewed on the iPhone's little screen. It was such a luxury to have experimentation time and I'm very, very thankful to Kerosene for allowing me such a luxury! If you haven't already, go grab a copy of the game as its breathtaking!
My eye's nearly popped out when I was presented with this project...just look at how gorgeous the visuals are!!!
Branding Blush was one of the most natural processes I have ever been through! As soon as I laid my hands on the beta before launch I knew immediately how this brand was going to look!