The solution:

There is a faux secession movement where Oregon, Washington, and British Columbia secede and
form a new nation called Cascadia. This is where the name of the company derives and thus the new brand and site had to capture the ideas of rebellion and power. This was such a great background to work against and quite surprisingly, we finalised the brand/character quite quickly and soon moved onto expanding this creation into the homepage design. I absolutely loved creating this brand and site, why not pop over and take a look!