Client: Positech Games

Project: Democracy 3

Project specifics:
  • Branding
  • Site Design
  • In Game UI

Client location: UK

Link: http://positech.co.uk/democracy3

Democracy 3

The brief:

As Democracy 3 is 99.9% UI driven, Positech invited me to creatively direct the look and feel for this soon to be released sequel. The brief was to create a look that would aid the usability of such a text and graph heavy game.

The solution:

We soon realised that 'clean' was the only direction to go, as an open, bright and welcoming creative execution would suit the content perfectly. With the UI and brand nailed down (that will be showcased once the game is released) we utilised the new look on the one page promo site. Again, the site had to accommodate a lot of text so a clean design was key to its success.

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The Hammer & Chisel project had awesome written all over it, dark, rich and oozing with atmosphere...perfect!

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