The solution:

As this is a rather stale subject, I wanted to inject a little politics and passion into the equation, so rather than take the usual approach I created a fictitious company called GEN (Or Green Energy in full) toward the earthy folk of the world and show how a design could house some real personality and appeal to people on a level higher than simply ‘being the cheapest’. I already had a few emails from people regarding the article (thanks everyone...and no its not been to complain about my stupid photo ;) so it looks as though its struck a really positive chord, which is ace, just what I wanted. I always enjoy these projects for .NET Magazine!!