Client: .NET Magazine

Project: .NET Magazine 182 Build Off Article

Project specifics:
  • Concept Design

Client location: UK

Link: http://netmag.co.uk

GEN – .NET Magazine

The brief:

This was great fun once again. It’s been a while since the last build off for .NET mag, so I was overjoyed to be presented with the chance of doing another one. This time it was for an energy provider.

The solution:

As this is a rather stale subject, I wanted to inject a little politics and passion into the equation, so rather than take the usual approach I created a fictitious company called GEN (Or Green Energy in full) toward the earthy folk of the world and show how a design could house some real personality and appeal to people on a level higher than simply ‘being the cheapest’. I already had a few emails from people regarding the article (thanks everyone...and no its not been to complain about my stupid photo ;) so it looks as though its struck a really positive chord, which is ace, just what I wanted. I always enjoy these projects for .NET Magazine!!

FI-Faves...

fully-illustrated-ferrari-fave

Ferrari

What can I say here, this was a dream concept to work on!! Ferrari, Ferrari, really, what else can I say? This actual concept for was a Ferrari dealer in LA. Niiiiiiiiice.

fully-illustrated-london-fave

Fiery Paths

This shot was a tough one, I took roughly 40 shots from just about every angle I could find through a hotel window overlooking London. From here it was a case of trying to stitch the images together.

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