Client: Positech Games

Project: Gratuitous Tank Battles

Project specifics:
  • Branding
  • Homepage Design
  • UI Concept Art
  • Matte Painting

Client location: UK

Link: http://gratuitoustankbattles.com

Gratuitous Tank Battles

The brief:

I was tasked with quite a few elements for this game, which initially started out with the branding. The game is set in the future, but in a world where WW1 is still raging. As the name suggests, tanks play a major role in this game, so the branding had to incorporate elements to reflect all of the above. Adding to this I was also tasked with creating a kick ass matte painting for the title screen using a collection of tank and mech renders, followed by some UI concept work and the website homepage...ooooh yes!

The solution:

It was actually quite tough to begin with as I was challenged with creating a look that felt both futuristic and also anchored in WW1...tough, but damn fun! We didn't want the game to feel steam punk themed as this is was obvious visual solution, so a war-torn, bulky and very mechanical feel was settled on. Too much fun. Following this I had to create a mammoth title screen image using a collection of mech and tank renders. I do a lot of this kind of work for websites (the big backgrounds you see in most of my games sites) so it was a nice change to create this for a game's title screen. It was a huge undertaking but the final result came out really well. Finally the main game UI and website design were the last parts of the project and equally as enjoyable too. As I'd already created a stylistically strong identity/atmosphere, the site came together naturally. How I loved this project!!!!!

FI-Faves...

Mac Format 223

As mentioned elsewhere on the site, I couldn't believe just how much exposure my 'iPad created' Dinosaur character got! This time it was Mac Format!

Neverbyte

This was a seriously fun illustrative branding project, one that required lots of teeth!

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