Project: Haypi DragonsProject specifics:
- UI Design
- Character Design
- 2D & 3D Environment Design
Client location: China
As I'd already created the brand, character, environments, maps and animation concepts I was super excited to start work on the UI. The brief was to simply continue where I'd left off with the in game elements and expand upon that world to create the menu look and feel.
As the game is set in times past and is all about cartoony dragons, it seemed only fitting to use an old chunky stone effect for the overall look of the UI components. My work here, as with the in game art, was more conceptual, so the guys at Haypi took my work and expanded upon it to create the remaining UI elements...of which there were looooooooooooooooots!
Happy viking...angry viking...grrrrr. This was one of the many personal illustrations that I created back when I was managing at Lightmaker and was in dire need of getting back to my sketchpad. He hee, it was probably a reflection of how I felt at the time ;)
Branding Blush was one of the most natural processes I have ever been through! As soon as I laid my hands on the beta before launch I knew immediately how this brand was going to look!