Client: Haypi

Project: Haypi Kingdom

Project specifics:
  • Website Design
  • Subpage Template Design
  • Branding
  • (Programming & Development handled by the client)

Client location: China

Link: http://haypi.com

Haypi Kingdom

The brief:

I love creating websites that are textured, warm and steeped in history, so creating the website for a new iPhone MMORPG called Haypi Kingdom was going to be ace! The brief was fairly straight forward too, to create a rich site that added additional history and depth to the game...I could hardly wait!

The solution:

The solution was simple, to use old paper, old maps and aged wood to create a rich and atmospheric homepage. To add to the overall effect I tried to make the site feel as though it was lit by candlelight, further adding to the perceived age and atmosphere. There were loads of layered up textures used on this design to create the depth, which I totally love doing. This was ace!

FI-Faves...

Stenches

Stenches, that’s right, you heard it correctly, Stenches, the rotten, zombie infested follow up to the MASSIVE AppStore hit, Trenches! Man this game was the coolest!

fully-illustrated-blush-fave

Blush

Branding Blush was one of the most natural processes I have ever been through! As soon as I laid my hands on the beta before launch I knew immediately how this brand was going to look!

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