Client: Haypi

Project: Haypi Pirates (Kingdom of Pirates)

Project specifics:
  • Branding
  • UI Design
  • Icon Design

Client location: China

Link: http://bit.ly/13pMDOs

Haypi Pirates (Kingdom of Pirates)

The brief:

This is the 4th game I've worked on with Haypi and yet again it was damn good fun, this time it was on Haypi Pirates! As I already had a good working relationship with the team I was ready for what was to come. They wanted something that gave off the Pirate vibe and really set the games lovely visuals off.

The solution:

As the game was about pirates it was key to give this a good nautical feel, using old woods and metals throughout. I initially started work on the brand, as I always believe that the brand must be the anchor (sorry, bad pun) to all things that surround it, so with the brand set in place I moved onto the UI. It took a couple of iterations before we landed on the exact style that felt right, but once we had, the following user interfaces just rolled out very smoothly. Great fun.

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