Client: Gaming Dead

Project: Gaming Dead Website

Project specifics:
  • Character Branding
  • Homepage Design

Client location: USA

Link: http://gamingdead.com

Gaming Dead

The brief:

The brief for this site was rather fun! Rather than the usual video game news site, Gaming Dead is geared toward the darker side of the games industry, the horror genre! The site needed a new, grim character based brand and a creepy menacing site design too. With all that said though, it still had to retain an element of fun and playfulness, what a great combo!

The solution:

We obviously started out with the brand first off and settled on the idea of a scalped, brain exposed zombie office worker! What an ugly fella this guy turned out to be! With the character branding sorted, we moved onto creating his home and playground, the website! This was so much fun to work on as it’s been ages since I created a zombie character. So if you like the darker side of the gaming world take a wander over and have a read. Great little project!

Client: 3D Total

Project: 3D Total Redesign

Project specifics:
  • Website Redesign

Client location: UK

Link: http://3dtotal.com

3D Total

The brief:

I’ve been visiting 3D Total daily now for about a decade...that’s quite some time...so when I heard that the guys were looking to redesign, I dropped them a line. As the site has been my core source of inspiration for the past 10 years, I thought it was time to give something back and offer them my services for free. The brief was pretty complex on this job as the site is so monumentally huge, and there are so many elements to take into account. But in short, we needed to keep what worked, improve what didn’t and make it look a whole lot fresher.

The solution:

This project held a huge amount of personal pride for me, as I wanted Tom and the many other 3D Total staff to get a site that kicked as much ass as the content they’d inspired me with over the years. No easy task on such a content heavy site. The biggest advantage I had here was that I was one of their core users. With that in mind I set to work. Surprisingly we struck gold on the first design and with a few minor tweaks we got it just right. I continued to help out on a small selection of the subpages and then left the guys to take it from there. What made this so rewarding wasn’t just that the 3D Total team loved it, but the fact that after the launch, the feedback from the users was overwhelmingly positive! Out of 100 survey results, only 1 wasn’t 100% glowing. Fantastic. Oh, and the crew at 3D Total were kind enough to surprise me with a wonderful thank you in the way of a library’s worth of beeeeautiful art books...and I do mean a library’s worth! Thanks 3D Total, keep doing what you do so well!

Client: Microsoft Games Studios

Project: Big Park Website

Project specifics:
  • Website Design

Client location: Canada

Link: http://bigpark.com

Big Park

The brief:

This was project number 3 for the guys over at Microsoft Games Studios, and boy was this one fun! The brief this time was to create a very individual site experience for Big Park, the team behind the Xbox 360 Kinect hit, Joyride! The site had to show off their ethos and way of thinking, and move away from the traditional games developer site. Great brief!

The solution:

As Big Park are working on games that break the traditional gaming mould, we wanted to do the same with the site. To work at Big Park is to want to make things differently, to step outside of the norm and make something original. So, the new site wanted to reflect this and as much of their ethos as possible. The final design we settled on put the user directly in the game designers seat, overlooking their desk and creative environment. As this is a pretty fun place in real life, this made for a great look! I massively enjoyed this project!!

Client: Channelfuse

Project: Gamers Talk

Project specifics:
  • Branding
  • Forum Design

Client location: India

Link: http://gamerstalk.com

Gamers Talk

The brief:

Fantastic project! The goal here was create a forum & brand that had some serious visual punch and broke away from the typical stale gaming forum environment! The main goal was to create a design that would immediately appeal to its hardcore gaming members. This could not be dry, clean and typical, it had to be gritty, action packed and intense!

The solution:

As the site had to appeal to the more hardcore gamer, the site had to plunge the user into a very gamer oriented atmosphere. It had to make them feel at home, evoking feelings and experiences that they are used to within their current games. This was a blast to work on and it was great to have so much creative freedom on something that is traditionally quite stylistically restrictive.

Client: Acony

Project: Hedone

Project specifics:
  • Website Design

Client location: Germany

Link: http://hedone.tv/

Hedone

The brief:

I was asked to put together the teaser site for Acony's amazing new free to play FPS, Hedone, something that I found somewhat exciting...as this game looks insane! The brief was to engulf the user in the Hedone world, a place that is stylistically quite individual!

The solution:

There was quite a large amount of branding and style guides in place for Hedone, so the site had to stick to quite a strict look, something that was very fun, as it was a mixture of pop art and cyberpunk! This isn't a style I normally work in, so it was great to work with something totally different. Great fun all round!

Client: Games Faction

Project: Games Faction Website

Project specifics:
  • Cartoon Branding
  • Homepage Design

Client location: UK

Link: http://gamesfaction.com

Games Faction

The brief:

The guys over at Games Faction needed a total overhaul, a new brand and a new site. This new design however had to be a total break away from where they were, they wanted something light hearted, fun and very playful...just my cup of tea!

The solution:

The solution we settled on came about quite quickly, as the guys had given me a good idea of what they were looking for and we soon settled on their new cartoon brand. This brand immediately set the style and tone for the whole package and everything else just slotted together really smoothly. I really enjoyed this one!!

Client: WOW Reach

Project: World of Warcraft - Reach Website

Project specifics:
  • Homepage Design

Client location: France

Link: http://wowreach.com

World or Warcraft – Reach

The brief:

The brief was to create an intensely atmospheric site that truly grasped the feel of World of Warcraft. Something dark, engaging and texture rich. The site is for a French WOW gaming server and they have lots of competition, so it was imperative that this could stand out from the crowd! Just my cup of tea!!!

The solution:

The solution came together very smoothly, as working with such a great backdrop made my imagination explode with ideas. I just love working on projects of this ilk. The new design was loved by the team and after a few extra additions the site was ready to be built. Great stuff!

Client: Cave

Project: Cave Co Website

Project specifics:
  • Website design

Client location: Japan

Link: http://caveinteractive.com

Cave

The brief:

When I was approached by Cave, I had to literally double, triple and quadrouple check that it was actually THE Cave, the bullet hell shmup masters behind some of my all time favourite games, DoDonPachi, Espgaluda and ProGear. I literally had to pinch myself at the same time that I was screaming YES, YES, YES I want this project!!!!

The solution:

After a number of calls with Cave we covered the many points that needed to be covered in this large project. We knew it had to have a broad enough creative approach that would appeal to both the Japanese fans and the western ones. This is something that can often quite a challenge with gaming sites. So, with a handful of their downright amazing artwork, I set to work on the design. And after only a couple of minor amends, we were onto a winner! The best bit about this project was not only that I was working with my idols, but also for the fact that we worked out a deal where I got my hands on a brand new copy of DoDonPachi Black Label for my arcade cab!!!! And to make it even more epic, it was signed by Mr.Ikeda himself!!! This was a geeks dream! Check out my blog for some piccies!

Client: Game Tunnel

Project: Game Tunnel Re-Design

Project specifics:
  • Branding
  • Homepage Design

Client location: USA

Link: http://gametunnel.com

Game Tunnel

The brief:

Giving something back to the Indie scene is pretty important to me, so after re-designing Tig Source and Indiecade last year, it was time to tackle Game Tunnel! I heard the plea for help go out to the world to save Game Tunnel and I just had to offer my help. The Indie scene is what Fully Illustrated is all about, so offering help is a must for me! We needed to re-fresh the old face of Game Tunnel and give it a new lick of paint.

The solution:

We wanted to ensure that the old feel of Game Tunnel was retained, but given a totally new look that made it feel fresh, new and up to date. We took numerous influences from the old brand and site and set to work on the new look. We retained the full colour scheme and rounded corners while completely overhauling everything else. This gave the new look some history while also giving it a fresh face. The new design was warmly welcomed by the team and was soon signed off and into production. Great project!

Client: Villain

Project: Matchlings

Project specifics:
  • Website Design

Client location: USA

Link: http://bit.ly/matchlings

Matchlings

The brief:

When I was tasked with creating a fun little microsite for Villiains new iOS title I was immediatly excited! The character art was fantastic! I was requested to create a design that would fill the screens of super large monitors and create for a break from the norm with iOS microsites. Fun brief!

The solution:

The solution seemed pretty immediate. To take the awesome characters from the game and submerge the viewer in a scrollable view of their world! Originally the site was designed a lot smaller in scale, but it was requested that everything was made much bigger to fill the largest of screens...not a regular request but fun all the same!

Client: Microsoft Games Studios

Project: Microsoft Games Studios Vancouver Website

Project specifics:
  • Website Design
  • Scene Illustration

Client location: Canada

Link: http://mgsvancouver.com

Microsoft Games Studios

The brief:

After the fantastic Neosaurs project for Microsoft Games Studios, it was time to work on their dedicated Vancouver studio site! Superb! We had a blast creating Neosuars, so I couldn’t wait to start this project! The Vancouver team is fairly new and Microsoft Games Studios wanted a clean, to the point and engaging design to front the web face of the new studio. The site’s primary goal at this early stage was to act as a recruiting site, to tell people what they were about and show them what’s on offer.

The solution:

As the Vancouver team are hard at work on their first title, there wasn’t any game visuals to use for the site, so we had to hit the drawing board for some great new ideas. As the site is initially intended as a recruiting tool, it was decided that Vancouver should play a key focal point in the sites design, and to represent it in an almost fantastical way, as if it were part of an action packed new game. I was tasked with creating the scene, mixing in illustration, matte painting and photo manipulation to create a themed view of the city on the verge of something big. The idea of the scene was to leave the viewer wondering what was coming, or what was about to happen. And as the studio builds, the site will expand to reveal their work. Fun stuff!! With the slightly futuristic scene set in place, I started work the page design, echoing the illustration and its overall theme. Keep your eyes on this one, as they’ll have all manner of goodies to show off in the near future!

Client: ISOTX

Project: ISTOX Website

Project specifics:
  • Branding
  • Homepage Design

Client location: Luxembourg

Link: http://isotx.com

ISOTX

The brief:

ISOTX have got some seriously kick ass war games to their name, and when they got in touch requesting an all new brand and website, I couldn’t wait to tackle the project! The brand and site had to be clean, slick and futuristic, to tie into the general feel that their games portray. This was great as it’s a direction I particularly love...as if you hadn’t already guessed!

The solution:

The new design came together very smoothly and we soon settled on a modular design that would allow them to change the homepage content at will. They have quite a few games to their name and a lot of content to show, so it was key that the design was as open as possible. Working with great assets always makes a project more fun, and this was a prime example of that! It was a blast! Just to note that due to the tight turnaround required on this, I was only responsible for the homepage and brand. All the subpages were created in house at ISTOX.

Client: Caffè Tempo

Project: Caffè Tempo Website

Project specifics:
  • Branding
  • Site Design

Client location: UK

Link: http://caffetempo.co.uk

Caffe Tempo

The brief:

Few of you know that alongside video games and nature, my other HUGE passion is coffee! I’m truly obsessed with the stuff! So when a good friend of mine (who happens to make THE best espresso ever!) announced he was starting up a mobile coffee company, it was obvious who was doing the brand and site! The brand had to encapsulate all that makes it special, warmth, quality and finesse. It was obvious that the site couldn’t be over engineered, it had to be a one page effective promotional tool. So with this in my head and one of their espressos in my hand, I was boosted and ready to go!

The solution:

The brand came together very naturally, and we soon settled on the finished design. Warm tones and smooth curls all came together to give that feeling of a luxurious cup of wonderful coffee! With this polished up, we set to work on the site. The final design was an extension of the brand, bringing together the warmth of the coffee and texture of its origins. The story of the companies beginning is key to the passion behind their drinks, so that took centre stage at the top of the design, followed by all the other important information that anyone would need to know. Great project!!

Client: Game Doctors

Project: Game Doctors Website & Brand

Project specifics:
  • Website Re-Design
  • Branding

Client location: Germany

Link: http://gamedrs.com

Game Doctors

The brief:

When the Hoechsmann brothers got in touch about their re-branding and site redesign, I got somewhat excited! As let face it, we’ve all heard and enjoyed their AppStore hit Zombie Smash! As with all projects like this, it was imperative that we tackled the brand first off, and as the guys have a great story behind their name, it was looking like being a fun brand to create. And once the brand had been completed, we needed to expand this into the site design and bring together the entire Game Doctors new brand experience.

The solution:

With the founders being rather clever chaps and being qualified doctors, it was blindingly obvious that this had to be portrayed through the brand, as let's face it, it was a great angle that few others could really use. This was going to be fun! It was settled on that the double helix would form the core of the brand symbology and I set to work on creating a lively, fun and playful helix inspired creation. The brand came together very, very naturally, and we had soon settled on the final design and were geared up ready for the website. Now, as the Game Doctors have got a rather beautiful and rather awesome game out already, Zombie Smash, we had plenty of material to work with to flesh out the new design. All in all, the brand and site came together organically, and we all had a great time bringing the vision to life. If you haven’t indulged in a little zombie smashing I suggest making your way over to the site and grabbing a copy of the game. Its ace!

Client: BUKC

Project: BUKC Site

Project specifics:
  • Website Design

Client location: UK

Link: HTTP://bukc.co.uk

British Universities Karting Championship

The brief:

A very simple brief, create a new design for the BUKC that portrayed the sport how should be, adrenalin fuelled, action packed and gritty! My cup of tea!

The solution:

This was one of those projects that just worked very naturally. As soon as the BUKC got in touch I knew how the site should look and couldn’t wait to get started. Dark, gritty, action packed and full of life! The new design was very warmly welcomed and it’s great to see it live!

FI-Faves...

Firestar Toys

This project mixed two of my biggest passions, character illustration and Lego...perfect!

Mac Hangout Monkey’s

This was a great little project, illustrating some funky monkey's for Mac Hangout's Wiki.

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