Project: thatgamecompanyProject specifics:
- Site design
- Full site build
- CMS integration
Client location: USA
That Game Company, the makers of the award winning flOw and the highly anticipated Flower for the PS3 have just had the full make over. This was such an exciting one to work on as the brief was so different from the norm. That Game Company’s approach to games and gameplay is literally like no other, their games really do break the traditional mould of video games, which was rather exciting from a creative perspective as it meant that the site couldn’t look ordinary in any way and needed to reflect the calm, open and free feel of their games.
Sticking close to their brand values was imperative as the people that follow their games have a close affinity to their thinking and ethos, so the site had to hold a mirror up to the essence of their games. Also a big thanks to Adam again on the build, top work Adam!! And if you havent ever played flOw or Flower, you need, to, they are just brilliant!! Awesome fun.
Back in 2007 I was approached by Patrick McNeil from none other than the very popular design site, Design Meltdown, to appear in his book ‘The Web Designers Idea Book’ in the ‘black’ themed section, that was due to go on sale in late 2008.
Branding Blush was one of the most natural processes I have ever been through! As soon as I laid my hands on the beta before launch I knew immediately how this brand was going to look!