Project: thatgamecompanyProject specifics:
- Site design
- Full site build
- CMS integration
Client location: USA
That Game Company, the makers of the award winning flOw and the highly anticipated Flower for the PS3 have just had the full make over. This was such an exciting one to work on as the brief was so different from the norm. That Game Company’s approach to games and gameplay is literally like no other, their games really do break the traditional mould of video games, which was rather exciting from a creative perspective as it meant that the site couldn’t look ordinary in any way and needed to reflect the calm, open and free feel of their games.
Sticking close to their brand values was imperative as the people that follow their games have a close affinity to their thinking and ethos, so the site had to hold a mirror up to the essence of their games. Also a big thanks to Adam again on the build, top work Adam!! And if you havent ever played flOw or Flower, you need, to, they are just brilliant!! Awesome fun.
Fantastic project! The goal here was create a forum & brand that had some serious visual punch and broke away from the typical stale gaming forum environment!
It was a HUGE honour to be asked to redesign Klei’s new site for 2011, after creating the original design around 4 years ago!