fully-illustrated-touch-ko1

Client: 6ix Set Studios

Project: Touch KO

Project specifics:
  • Branding
  • UI Design
  • Advertising
  • App Store Graphics

Client location: USA

Touch KO

The brief:

When Adam and Matt over at 6ix Set Studios dropped me a line to tell me about Touch KO, a seriously kick ass new boxing game with a rags to riches storyline and thumping hip hop soundtrack I was totally sold! They needed a brand, overall identity, UI design, App Store graphics, icon and promo advertising from the ground up, it was time to create something street, gritty, and with serious attitude!

The solution:

This obviously had to start with some dark and gritty textures, graffiti and a big dose of attitude! I wanted to logo to REALLY reflect the story, rising from rags to riches, reaching success and in a way, telling the story on its own. With the logo nailed down pretty quickly, we moved on to the look and feel/UI, this was unreal! I loved working on this in just about every way! Once everything here was complete we moved onto the icon, app store graphics and then finally some advertising to re-skin the touch arcade website as part of a large promo, ace!

FI-Faves...

fullyillustrated-web-designers-idea-book-fave

The Web Designers Idea Book – By Patrick McNeil

Back in 2007 I was approached by Patrick McNeil from none other than the very popular design site, Design Meltdown, to appear in his book ‘The Web Designers Idea Book’ in the ‘black’ themed section, that was due to go on sale in late 2008.

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Now this was REALLY exciting! My first Oculus Rift project!

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