The solution:

This obviously had to start with some dark and gritty textures, graffiti and a big dose of attitude! I wanted to logo to REALLY reflect the story, rising from rags to riches, reaching success and in a way, telling the story on its own. With the logo nailed down pretty quickly, we moved on to the look and feel/UI, this was unreal! I loved working on this in just about every way! Once everything here was complete we moved onto the icon, app store graphics and then finally some advertising to re-skin the touch arcade website as part of a large promo, ace!