The solution:

As Aranim’s artwork is ALWAYS incredible, I couldn’t wait get my hands on the source assets! As always, they didn’t disappoint, truly superb! I soon set to work on their concept brand to set the tone for the game. I wanted to inject some real movement, history and action into the brand, to really create an epic feel that could transcend into the game UI. The final brand was welcomed with open arms and we were ready to start work on the UI. This part was great! My aim was to give the design a worn, tattered and desert like feel, to marry up with the story. And as most people know, I love texture, grit and complex designs, so this was a project just begging for a visual feast. The guys at Aranim were over the moon with the final result and set to work adapting it for the Arabic version. Fantastic project!