The solution:

This was a cool one to work with as the brand is soooo funky. All that old school USA flare, pin striping, motorcycles and amazing insignia. I wanted to portray as much of this as possible in a really gritty, textured way to help pull out the key parts of the brand. Another fun part of this was the flash piece on the ‘Garage’ page, a nice opportunity to inject some movement into the page and introduce even more of the heritage. And to top off a fun project it also picked up a few awards and made it into a number of design features, nice!