Client: The Joystick Generals
Project: The Joystick Generals - Character Branding
Project specifics:- Character Branding
- Website Design
Client location: UK
The Joystick Generals
The brief:
It’s been a lifelong dream of mine to start my own games company, and the wonderful little device that is the iPhone has made this dream possible. Myself and Chris Wilson, owner of www.abitofcode.com decided to join forces and fulfil a dream that we had both shared for so long! But creating a brand, identity and website to represent our dream was no easy task!
The solution:
We knew that the brand and site had to be 2D, as we both LOVE 2D graphics, and plan to only ever create 2D games. We also know that we LOVE retro gaming. So, putting those two things together, we soon realised what the two main influential factors had to be. Surprisingly, the brand came together really quickly and we settled on the look within a couple of iterations. The site then flowed on pretty naturally and we soon had a full identity sat before us! We were overjoyed! There will be a lot more to come from the Joystick Generals, so keep your eyes peeled! I hope the world enjoys our little venture as much as we do.
Client: Thumb Arcade
Project: Thumb Arcade - Character Design
Project specifics:- Character Design
- Branding
- Site Design
Client location: USA
Link: http://thumbarcade.com
Thumb Arcade
The brief:
Say hello to Thumb Arcade, a new and exciting mobile games developer! This project required some rather fun illustration, branding and site design! The brief was simple, create a bright, exciting and somewhat bonkers new brand and site design for this fresh new mobile games development company. Just the kind of brief I love. And when they said they wanted all of it to be cartoon illustrated, my eyes lit up!
The solution:
With a name like Thumb Arcade, it didn’t take all that long to visualise the character for this...a thumb...stood at an arcade, what more could you ask for? Needless to say the character came together really well and its one that both the guys at Thumb Arcade and myself are really pleased with! When we moved onto the site, it simply became an extension of the character, creating a fully illustrated site that the character could reside in. Great fun. Why not pop over to the site and see what they’re up to.
Client: Thunder Game Works
Project: Trenches
Project specifics:- Character design
- Game art
- Animation
- Menu design
- HUD design
- Branding
- Icon design
Client location: USA
Link: http://bit.ly/5mwbUA
Trenches
The brief:
This was one of the most fun projects I've ever had the pleasure of being a part of. Trenches was a gargantuan and totally awesome project! I was tasked with creating everything for this iPhone game from the ground up, game art, branding, interface design, HUD design, you name it, the whole shebang. Plain and simply, the guys at Thunder Game Works asked me to pull out all the stops and create the greatest work I could do, to allow them to have a killer looking game that matched the killer gameplay that they already had in place. This was going to be fun!
The solution:
Initially the guys at Thunder Game Works were gunning for something more serious, something a little more realistic, but I was convinced that giving this game something characterful, original, fun and memorable would work much better, so with that said, I went away and created some concept art to sell my vision. They were sold! Wahooo! I then started to flesh out the comical characters, animations, the different levels, the branding, the HUD, you name it, the whole lot. This was nothing short of brilliant, and is to date, one of my most favoured projects! Thanks Thunder Game Works for giving me the opportunity to work with you, this was awesome!
Take a peek at the branding and design section to see more!
Client: Voodoo Controllers
Project: Voodoo Controllers - Character Design
Project specifics:- Packaging Design
- Branding
- Site Design
- Character Illustration
- Banner Ads
Client location: USA
Voodoo Controllers
This project was nothing short of brilliant! When the guys at Voodoo Controllers got in touch and outlined the project, I was very, very excited! Being a new company they needed a new brand, character design, site design, packaging design, 3D prototyping and banner ads...the whole shebang! I knew immediately that this was going to be ace. Everything seemed to flow really naturally too, the brand and character came together really quickly and then the rest of the elements just slotted into place. It was great to work on an e-commerce site that was a little edgy and needed to have more punch than your run of the mill online store. You can take a look at the rest of the work in the other sections of the site. So if you’re in need of a kick ass modded controller, give these guys a shout, they’ve got everything covered!
Stone Skipper
Stone Skipper was my first full iPhone project, including the in game art, branding, interface design and web site design, awesome! The brief was to create two characters, a young mischievous boy and his cheeky sidekick dog. The pair are always getting into trouble and in this outing they are out stone skipping! To go along with this they needed a world within which to live, so there are LOADS of levels set in different places around the globe. The whole project was a joy to work on and I loved every minute! If you fancy a quick pick up and play game, give it a try, its great!
Client: A Bit of Code
Project: Character Illustration
Project specifics:- Character Illustration
- Environment Illustration
- Branding
- Homepage Design
Client location: UK
Link: http://abitofcode.com/
A Bit of Code
The brief:
A Bit of Code is the online face of talented multimedia developer Christopher Wilson. As A Bit of Code is situated in the breathtaking hills of the Peak District, rather than in the dark, dreary confines of an inner city, this character branding exercise had to be a little bit different...something more in tune with the companies love for all things nature.
The solution:
While sat down brainstorming over a cup of coffee and some fresh home made jam filled sponge cake, Chris mentioned a story about when he looked up from his desk one day to see a cow starring directly at him through the window of his office. Hmmm, cows you say. It got me thinking. Before this we had been talking about the usual coder symbology, like code, and more specifically, binary! So there it was, the craziest and most off the wall solution you could imagine...Binary cows! What more should I say, its different, fun, playful and really grasps the feel of the company, perfect.
Client: COCOS 2D
Project: COCOS 2D Character Illustration
Project specifics:- Character Illustration
- Branding
Client location: USA
COCOS 2D
This was a great little illustration job! Cocos 2D is a kick ass framework for creating 2D iPhone games, one that Chris (the development half of our new independent games company, more info on that coming soon :) discovered in the early stages of creating our first iPhone game (to be released before the end of this year). Ricardo, the creator of this framework allows anyone to use it for free, even commercially, essentially giving his hard work away for free. Both Chris and myself thought it would be great to offer him something in return (as his framework/engine has helped us so much) a new re-brand, giving him something fresh, memorable and professional. The brand already had an existing coconut as its symbol, so I took this on and created a new, much more characterful version, and one that would tie in with the premise of the 2D engine. Ric and his community of games developers gave it a very warm welcome and now use it as their official brand. Great fun.
Client: Famous Couture
Project: Character Illustration
Project specifics:Character Illustration
Client location: UK
Famous Couture
The brief:
I was tasked with creating something contemporary, urban and very much in line with the world of vinyl toys (kid robot etc), but only in this instance, it had to be tied in with the company name Famous Couture, coming from the saying 'Making Jesus Christ Famous'. A tough but fun brief! This was to be the brand of a new t-shirt designer.
The solution:
Well, it could only be a caricature of Jesus really, as that's what the brand was about, so it was time to create a contemporary visualisation of the man himself. Quite a challenge! Needless to say after numerous sketches I came upon this idea, which was warmly welcomed and really embodies the brief. A great fun little illustration job.
Client: Webking Design
Project: Character Illustration
Project specifics:- Character Illustration
- Brand Creation
Client location: New Zealand
Link: http://webkingdesign.com
Webking Design
The brief:
Along came a spider...and landed on my sketchpad adorned with a crown. This was a nice little illustration job to create a nifty looking spider wearing a crown to make up the core element of the Webking design brand.
The solution:
Well the brief was simple enough, so I sat down in Costa one Friday afternoon with a couple of nice hot mocha's one after the other and soon came up with this cheeky little fella. There were a few other versions created but this was both Webkings and my own favourite, so needless to say, he went on to completion. He actually appeared in the character collage that appeared in the 'Creative Unity' book earlier this year.
Stats Envy
This is the ‘green with envy’ Stats Envy monster for a new gaming stats site due out later this year. It was a really fun little brief to create an angry, envious little green monster, just the kind of project I like :) I really do love illustration!
Client: The Creative Unity Book
Project: The Creative Unity Book Entry
Project specifics:- Illustration
Client location: USA
The Creative Unity Vol.01 – Featured Designer
This was a great opportunity that arose late 2008, where I was approached by the publishers of this new creative inspiration book series, the Creative Unity, to appear in their first volume as none other than their featured designer! If that wasn’t enough to bowl me over, I was then told that I had the first 6 pages of the book! I was rather took aback by this, but promptly bit their hand of and got busy preparing some work. As it’s what I love most, I decided to focus only on illustration and photography, and put together a huge collage of my characters for the first page (which you can see in detail on the illustration page on this site). It was a real honour to be asked to appear in a such a way and I wish the guys at the Creative Unity a lot of luck for 2009! Thanks guys!
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
The Monsters
These two cheeky monsters were originally a couple of un-used concepts from an old project that fell into the pile of old sketches. So when I got approached to be the featured artists in a new art book due out later this year (watch this space) I thought it was the perfect time to bring them to life as part of my feature. I’m really pleased with the outcome, they were a comical little pair of monsters!
Client: Miss Clito
Project: Miss Clito Character Illustration
Project specifics:- Character Illustration
Client location: France
Miss Clito
Well this was a break from the norm. When I was approached by the owner of Miss Clito, an adult toy discussion and shop site, I was taken aback by the request to create a cutesy duck in bondage gear and a gimp mask! As the site isn’t dodgy and is a pretty straight down the line shopping site for adults, I figured ‘what the hell, it’d be fun!’ so off I set creating a cute duck all clad in PVC. Awesome. You’ll notice that there isn’t a link for the site below, that’s just in case any younger folk are checking this out, so to all you web savvy folk out there, I am sure that Google and the name above will help you find the site should you want to take a look ;)
Client: Orekol
Project: Orekol Miner's
Project specifics:- Character Illustration
Client location: Australia
Orekol
These were a fun little bunch of characters to do! I haven’t been doing much in the way of illustration recently due to a huge influx of more design orientated jobs, I’m not complaining mind, but it’s nice to bring out the sketchpad again and create some funky miners! These were for the guys and gals over at Orekol, a company dedicated to mining safety signage, so these guys will be appearing all over the place apparently, even on the side of a nice big HUMMER!!! Can’t wait to see that!

Client: Vitalized - Crealy Adventure Parks
Project: Character Illustration
Client location: UK
Crealy Farm Animals
Mooooooo. This little job was such fun! Simple brief, create a handful of cute and friendly farm animals. Awesome, I love jobs like this ;) I wanted to keep within my usual style but also wanted to start exploring some new shapes, so as you can see, the basic outline shape is the same on both the cow and pig…a great way of creating a new ‘family’ style. I want to make more silly animals.
Client: Fully Illustrated - Michael Heald
Project: The Hard Boiled Baddies
Project specifics:- Character Concept Illustration
The Hard Boiled Baddies
These are the original concept illustrations for my Hard Boiled Baddies that I created last year. I was looking through some old files and found these, so I just thought I’d add them as they are a good indication of how the idea progressed. If you have no idea what I am talking about, take a trip over to the 3D section to find out more.
Client: Snerk
Project: Cartoon Illustrated Branding
Client location: USA
Snerk Devil
This was a fab little branding job! I was asked to create a cheeky devil character for a new site due to be launched this year. The brief was to keep him devilish, cheeky and fun, with a little edge too. It was nice to have a play with a character that has a ‘dark’ background, as most of my characters are usually happy, smiling little bundles of fun, this dude has a daaaaark side…oooooohhhhhh.
Client: Fully Illustrated - Michael Heald
Project: Hunter Bob
Project specifics:Character Illustration
Hunter Bob – He…Hunts
I have a few illustration jobs brewing right now, but as they are all either in production, or not yet live, I thought I’d try some more personal stuff...Say hello to Hunter Bob, why a hunter? Why Bob? Who knows, just some random thought that came to mind about some deer hunting 70’s influenced character...so I decided to make him. Yet a little more exploration going on here, thought I’d fall back on old faithful, clean lines and nice strokes, only this time with a sepia palette, texture and drop of the seventies.
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Crazy Creatures
This was a personal project to explore a new range of characters that had been wandering around my mind for way to long. Also it had been a while since I last put pencil to paper, so I grabbed my pad and started scratching!
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Pointy Ear Man
Yey, a little more character development. I have some great new work starting soon, so I wanted to take some time to play around with some style development. Don't ask where the idea came from, I was just sat down watching some TV with my sketch pad playing with some lines...and boom, he appeared. Kinda Batman inspired I guess with a mix of other superheroes. I really like the clean line, Tartakovsky style simplicity of this character, I must keep exploring!!
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Project specifics:- Character Illustration
Angry Viking – Happy Viking
The brief:
As far as briefs go, I never really set one, I just let my mood create the character.
The solution:
This was a chance to create a character in two totally different moods, happy and nice, angry and blood thirsty, quite good fun and with no real point to it.
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Rabid Rabbit
It’s been a good month since I last posted some new ‘commercial’ work as everything is in production right now, so to keep the site updated and keep my regulars entertained, I’ve been playing in my sketch pad on pretty much daily basis...and here’s the latest incarnation...the Rabid Rabbit. I recently bought Michael Gagne’s (www.gagneint.com) awesome art book ‘Insanely Twisted Rabbits’ and fell totally in love with whole idea of him and his mate trying to out-do each other with who could create the most twisted bunny...so I figured, what the hell, I’ll take a pop too...and here he is...looks pretty twisted to me.
Client: The Mean Green Ice Cream Machine
Project: Cartoon Illustrated Branding
Project specifics:- Brand Illustration
Client location: USA
The Mean Green Ice Cream Machine
The brief:
Now this was quite simply, the most off the wall project I have ever had, it was ace! To create a crazy, bright and exciting illustrated logo to sit on the side of The Mean Green Ice Cream Machine, a chrome rimmed, dropped, pneumatic ice cream truck! Totally awesome!
The solution:
Well the solution was simple really, create something as crazy and off the wall as the truck itself, great fun! So I sat down and started creating. Once we'd completed the logo I decided to get one of the photo's and just do something pretty with, hence what you see above :)
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Puffr
It was a boring Sunday afternoon...it was thundering (I love thunder), raining, and generally, one of those ‘don’t know what to do Sundays’...so I drew a Puffer fish???? I don’t know why, I just started sketching and he appeared out the end of my pencil.
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Big Pink Monsters
Woooooo, big pink monsters! This dude was born during a long management meeting at on old job...dull meeting spawned a new fun character, awesome :)
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Silly Little Undead Warrior
Don’t ask, I have no idea. He hee, well, I just got a little caught up in some good issues of ImagineFX, one too many fantasy movies and a couple of great new books, needless to say I thought I’d throw a mix of traditional painting with my usual cartoony style...and got this. I really love fantasy art and love to have a go now and again. It’s been many years since I had a go, so please feel free to mail me to tell me what you think, good or bad, I’m open to criticism :)
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Combat Droid
Its official, I'm back to my spending every spare waking moment drawing again, its been ages since I've been glued to my sketch pad. I recently bought some of the awesome Revoltech robots, from Patlabor and Macross, which got me all excited and made me want to re-explore my old Combat Droid (see bottom of this section). I reeeeeeally wanna create this bad boy in Max...just need the damn time!
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Scruffy Rat
After creating that scruffy looking combat droid below I was inspired. New style, new burst of enthusiasm, so hold on tight, there's gonna be looooooads more of this style coming soon. I LOVE DRAWING, its great to be back doing what I love best...and best of all, its all for meeee. No client brief, no restrictions, just unadulterated freedom. Wonderful!
The Warrior
This character was created as a bit of an experiment. I had taken a great amount of inspiration from the great Genndy Tartakovsky and wanted to create a new character in his style. I went on to create many more characters over time utilising many of the techniques gained during this exercise. Simplicity and clean lines.
Client: 3T Productions - DfES
Project: Illustration + Animation
Client location: UK
Sonica Castle
One of my favourite parts of the Sonica package, the castle...oooooooh spooky! This formed a large part of the story and was used as the end of level challenge!
Client: 3T Productions
Project: Sonica Spanish -DfES
Project specifics:- Character Design
- Environment Design
- Animation
- Cardboard Cut-Outs
- Exhibition Stand
- Packaging
- Promotional Materials
- Big Chip Award - Best e-Learning Project 2006
- Education Resources Awards 2006 - UK Innovation
- E-learning Awards - Most Innovative use of elearning 2005
Client location: UK
Sonica Spanish
My first true love (project speaking of course ;) Sonica Spanish. This was a gigantic project. Initially I was tasked with creating a Spanish Family for a new e-learning package. Over the next 12 months I was challenged with creating the world and characters to sit within 250 flash games!!! The project included soooo much it was unreal, life size cut-outs, display stands, promotional items, you name it. This has been my most valued project in my history of design and illustration.
Discover Alive
These are just a few of the characters created for the Discover alive project. There were 100's of activities for many different subjects. These characters helped the kids stay entertained throughout ;) Awesome fun!
Discover Alive
Grumpy old dinner lady created for the Discover alive project. There were 100's of activities for many different subjects. These characters helped the kids stay entertained throughout ;) Awesome fun!
Discover Alive
These were great fun, based on the loose concept of lego people. These were created for the Discover alive project. There were 100's of activities for many different subjects. These characters helped the kids stay entertained throughout ;) Awesome fun!
Client: 3T Productions - DfES
Project: Illustration + Animation
Client location: UK
Sonica Mandarin
This was a sample for a potential 'other language' version of Sonica. This was for the proposed Sonica Mandarin. The brief was to keep the Sonica style that I created for the Spanish package but introduce an oriental/manga influence. I really liked these ones.
3T Character Collage
As I had been illustrating for about 3-4 years for 3T productions they asked me to create a 4ft long print containing as many characters as I could find that I had created during this time. This piece still hangs in the entrance hall to the second floor.
Client: 3T Productions - National Archives + Victoria and Albert Museum
Project: Illustration + Animation
Client location: UK
Tudor Joust
This was one of my favorite projects from a while ago. This was another e-learning game to help teach kids about the period of the Tudors. This was a short flash game based around a handful of characters created around pieces of armour in the Victoria and Albert Museum.
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Robo – Big Arms 101
This guy spearheaded my old brand and hosted my old site, I thought it time to renew him and give him a face lift for 2007, check out the 3D section to see the old one.
Client: Fully Illustrated - Michael Heald
Project: Fantasy Illustration
The Guardian
Take it or leave it, Fantasy art is a love or a hate thing...and being completely devoid of taste...I LOVE THE STUFF :) Dragons, monsters, barbarians you name it, it all rocks. So I've tried my hand at it a few times and this was the first reasonable success. I still like this one to this day.
Client: Fully Illustrated - Michael Heald
Project: Character Illustration
Combat Droid
Combat Droid. Yeah its cheesy I know :) I sketched out this bad boy in a meeting one day and decided that he was to be my first '100% digitally painted' piece of art. Not a bad start.
FI-Faves...
Voodoo Controllers
Wow, this was a huge and totally awesome project! Voodoo Controllers required branding, illustration, design, 3D, banners, you name it!
Toribash – The Trailer
Say hello to Fully Illustrated’s first commercial piece of motion graphics! This was another great project for Toribash, to showcase their ever evolving and highly original beat’em up.
Twittering
I couldn't make it to GDC with just becoming a dad, but I might try the European conference instead. Any other dev's going? more...
