Project: Cartoon Illustrated Branding
Client location: USA
This was a fab little branding job! I was asked to create a cheeky devil character for a new site due to be launched this year. The brief was to keep him devilish, cheeky and fun, with a little edge too. It was nice to have a play with a character that has a ‘dark’ background, as most of my characters are usually happy, smiling little bundles of fun, this dude has a daaaaark side…oooooohhhhhh.
I've been working with Cliff over at Positech for many years now and was rather pleased when he invited me to tackle the UI for the sequel to his popular title, Democracy 2.
This character has a bit of a sad story attached to him!