Client: The Joystick Generals

Project: The Joystick Generals - Character Branding

Project specifics:
  • Character Branding
  • Website Design

Client location: UK

Link: http://joystickgenerals.com

The Joystick Generals

The brief:

It’s been a lifelong dream of mine to start my own games company, and the wonderful little device that is the iPhone has made this dream possible. Myself and Chris Wilson, owner of www.abitofcode.com decided to join forces and fulfil a dream that we had both shared for so long! But creating a brand, identity and website to represent our dream was no easy task!

The solution:

We knew that the brand and site had to be 2D, as we both LOVE 2D graphics, and plan to only ever create 2D games. We also know that we LOVE retro gaming. So, putting those two things together, we soon realised what the two main influential factors had to be. Surprisingly, the brand came together really quickly and we settled on the look within a couple of iterations. The site then flowed on pretty naturally and we soon had a full identity sat before us! We were overjoyed! There will be a lot more to come from the Joystick Generals, so keep your eyes peeled! I hope the world enjoys our little venture as much as we do.

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