Client: .NET Magazine
Project: Build Off Article & DesignProject specifics:
- Article Write Up
- Design Concept
Client location: UK
GEN – .NET Magazine – Issue 182 Build Off
This was great fun once again. It’s been a while since the last build off for NET mag, so I was overjoyed to be presented with the chance of doing another one. This time it was for an energy provider. As this is a rather stale subject, I wanted to inject a little politics and passion into the equation, so rather than take the usual approach I created a fictitious company called GEN (Or Green Energy in full) toward the earthy folk of the world and show how a design could house some real personality and appeal to people on a level higher than simply ‘being the cheapest’. I already had a few emails from people regarding the article (thanks everyone...and no it's not been to complain about my stupid photo ;) so it looks as though it's struck a really positive chord, which is ace, just what I wanted.
Accidental Fish, what a killer name and project! As we all know, creating characters is what I love most, and when a blooming good brief lands on my desk, giving me some rather lovely creative freedom, I enjoy it all the more!
The Hammer & Chisel project had awesome written all over it, dark, rich and oozing with atmosphere...perfect!