Client: .NET Magazine
Project: Build Off Article & DesignProject specifics:
- Article Write Up
- Design Concept
Client location: UK
GEN – .NET Magazine – Issue 182 Build Off
This was great fun once again. It’s been a while since the last build off for NET mag, so I was overjoyed to be presented with the chance of doing another one. This time it was for an energy provider. As this is a rather stale subject, I wanted to inject a little politics and passion into the equation, so rather than take the usual approach I created a fictitious company called GEN (Or Green Energy in full) toward the earthy folk of the world and show how a design could house some real personality and appeal to people on a level higher than simply ‘being the cheapest’. I already had a few emails from people regarding the article (thanks everyone...and no it's not been to complain about my stupid photo ;) so it looks as though it's struck a really positive chord, which is ace, just what I wanted.
Being a hardcore arcade & retro gamer, I already knew about Analogue Interactive way before they got in touch, so I was rather excited to talk about this project!
Oh yeah, now this was great, a big glossy casino in Vegas, I mean come on, it doesn't get a whole lot cooler than that! This place is all about partying, glitz, Playboy Bunnies, money and bright lights.