This was great fun once again. It’s been a while since the last build off for NET mag, so I was overjoyed to be presented with the chance of doing another one. This time it was for an energy provider. As this is a rather stale subject, I wanted to inject a little politics and passion into the equation, so rather than take the usual approach I created a fictitious company called GEN (Or Green Energy in full) toward the earthy folk of the world and show how a design could house some real personality and appeal to people on a level higher than simply ‘being the cheapest’. I already had a few emails from people regarding the article (thanks everyone...and no it's not been to complain about my stupid photo ;) so it looks as though it's struck a really positive chord, which is ace, just what I wanted.